Promotional announcements described the offering as a joint effort between Westinghouse and its International Radio Telegraph subsidiary, and A. Braun, an International Radio Telegraph officer who was also the president of the Pittsburgh Post and Pittsburgh Sun, made the arrangements for his newspapers to provide election results to the station.
and in order to create demand for the receivers, he decided that Westinghouse should provide regular programming as an incentive for persons considering a purchase.
However, Westinghouse moved aggressively to establish itself as a national and international provider of radio communication.
Its primary competitor in this effort was the Radio Corporation of America (RCA), which had recently been formed as a subsidiary by Westinghouse's arch rival, the General Electric Company of Schenectady, New York, using the assets of the Marconi Company of America. In order to strengthen the company's patent position, especially related to receivers, he spearheaded the purchase of the International Radio Telegraph Company, primarily to gain control of a "heterodyne" patent originally issued to Reginald Fessenden, and also arranged for the purchase of the commercial rights to the regenerative and superheterodyne patents held by Edwin Howard Armstrong.
Davis held a staff meeting with his "radio cabinet" and asked them to have a station operational in time to broadcast the presidential and local election returns on November 2, 1920.
Election return broadcasts had been a tradition since shortly after the development of radio, although due to technical limitations initially they could only be done using Morse code, which greatly limited the potential audiences.