After answering a 258-question profile, some would-be customers are frustrated when they are not accepted for the matching process.About one in five people are rejected by the service for reasons including that the user is currently married or has been married more than four times, provides inconsistent answers in the profile, fails its "dysthymia scale", or is identified as possibly having "severe depression".In July 2012, the 78-year-old e Harmony founder came out of retirement to become chief executive.Warren closed unprofitable international operations, switched advertisers, made changes to the board, No independent studies of e Harmony's methods or success rates have been published.On June 6, 2012, e Harmony confirmed that its password database had been breached and a section of its user base had been affected.Satoshi Kanazawa said that part of the success of e Harmony can be explained by the high cost of entry in terms of the amount of time required to answer the initial questionnaire—over 18 hours, although other sources put the time to complete the relationship questionnaire at approximately one hour.“It’s a product of the growing normalcy of using social media apps,” says Moira Weigel, author of “Labor of Love: The Invention of Online Dating” (Farrar, Straus & Giroux, 2016).
Collectively, we spend huge sums of money on matchmaking, not to mention all the time and substantial emotional investment. Given that we usually rate products (like refrigerators) and services (like banking), this is new and fairly unusual territory for us.
Compatible Partners' users are seen as quite desirable." but, as of March 1, 2012, it shows the last time the person logged on to e Harmony (non-mobile browsers only).
In May 2015 recent user login activity was removed from the expanded profile view.
So when Roberta Caploe was ready to start dating again after a divorce, she didn’t ask her friends to fix her up or feel the need to frequent bars or health clubs.
She signed up for JDate, an online dating site for Jewish singles.